Measuring Impact and Return on Investment (ROI)
As the driving force behind digital awareness campaigns in Gomba Kanoni District of Uganda, we are directly involved in developing robust methodologies for assessing the impact and ROI of campaigns conducted by TechGirl Uganda and TechBoy Uganda. We recognize the challenges of attributing behavioral changes solely to campaign exposure and understand the importance of exploring alternative evaluation approaches.
Our approach involves implementing quasi-experimental designs and longitudinal studies to evaluate the effectiveness of the campaigns. By comparing outcomes between exposed and non-exposed groups, we can better understand the causal relationship between campaign exposure and behavioral changes. Additionally, longitudinal studies allow us to track changes in behavior over time, providing insights into the long-term impact of the campaigns.
We actively engage with the community to gather qualitative feedback and anecdotal evidence, complementing quantitative data analysis. Through surveys, interviews, and focus groups, we collect valuable insights from campaign participants, allowing us to assess changes in knowledge, attitudes, and behaviors.
By employing rigorous evaluation methodologies, we ensure accountability and transparency in our efforts to empower the people of Gomba Kanoni District through digital awareness campaigns. These evaluations help us continuously improve our strategies and maximize the positive impact of our initiatives on the community’s well-being and development.